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PONS IP

PONS IP consolidates its leadership with two new additions to the management team of the Trademarks & Brand Intelligence Department

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Pablo López Ronda joins the consulting firm as Area Director, while Ana Teresa Barreto will take on the role of Assistant Director of Trademarks & Brand Intelligence at PONS IP. PONS IP, a leading global consulting firm in intellectual property services, consolidates its leadership position in the sector with the appointment of Pablo López Ronda … Read more

From idea to impact: Intellectual Property for SPIN-OFFS

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In the global innovation ecosystem, where transforming knowledge into high-value solutions is a priority, spin-offs are positioned as a key instrument for driving science- and technology-based economies. These entities, which arise from universities, research centres or companies, play a strategic role by converting research results or internal developments into marketable products and services. Intellectual property … Read more

Luis Ignacio Vicente and Guillermo Criado, among the 300 global leaders in IP strategy

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Luis Ignacio Vicente, Strategic Advisor, and Guillermo Criado, Director of International Business Development at PONS IP, have been recognised for the second consecutive year in the prestigious international ranking IAM Strategy 300: The World’s Leading IP Strategists 2025, compiled by the prestigious publication Intellectual Asset Management (IAM). The IAM Strategy 300 is the only global … Read more

PONS IP consolidates Harvard’s “WAIQ” model as an international benchmark in technological innovation

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From a specialised course to a global think tank with a Spanish spirit. The third edition of the forum “Web3, AI and Quantum Computing (WAIQ): Challenges and Opportunities for Innovators, Legal Professionals and Other Curious Minds”, held this week at Harvard Law School and the Harvard Innovation Lab in Boston, marked a turning point in … Read more

Europe publishes the General-Purpose AI Code of Practice: Key details and initial implications

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The new General-Purpose Artificial Intelligence Code of Practice marks a turning point in the effective implementation of the Artificial Intelligence Act (AI Act) in the European Union. After months of speculation about the implementation timeline and feasibility of the planned measures, the publication of this document by the European Commission is a key step in … Read more

Investment in intangible assets grows four times faster than tangible investment and consolidates itself as a driving force behind the global economy

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“World Intangible Investment Highlights 2025”, the latest report by the World Intellectual Property Organization (WIPO), confirms a structural shift in the global economy: since 2008, investment in intangible assets, such as software, R&D, brands and data, has grown almost four times faster than investment in physical assets. The United States leads in absolute terms, with … Read more

PONS IP achieves the highest rating in Trademarks and consolidates its position in Patents in the IP Stars 2025 Ranking

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Managing Intellectual Property (MIP), a leading global publication in the area of intellectual property, published the results of its IP Stars 2025 ranking, once again recognising PONS IP as one of the top firms in Spain. In this edition, our firm achieved the highest rating–Tier 1–in the Trademark category, as well as maintained its prominent … Read more

PONS IP strengthens its global leadership with a prominent presence at the main international events in the first half of 2025

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PONS IP, a global consulting firm specialising in intellectual property, has taken stock of the first half of 2025, which was packed with an intense schedule of activities at the main international professional forums and meetings in the sector. The team from the PONS IP International Department participated directly in nine international meetings held in … Read more

Biotechnology, a driver of economic growth, skilled employment and leadership in intellectual property

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Fundación PONS hosted a new edition of the Innovators Forum this morning under the slogan “Biotechnological Innovation: Science with Impact”. The meeting, organised by PONS IP in collaboration with ASEBIO, is part of the activities of the European Scale Lab project, funded by the European Community through the Community of Madrid, and brought together nearly … Read more

Artificial Intelligence and Copyright: Allies or adversaries?

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The emergence of artificial intelligence (AI) in the creative scope is transforming the way cultural and artistic content is envisaged, produced and distributed. From music and literature to film and visual arts, AI-based tools have opened up new possibilities, but also entail significant copyright challenges. The emergence of AI in the creative sector has marked … Read more

Intellectual property, a strategic pillar of the new entrepreneurial Europe

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By Luis Ignacio Vicente, Strategic Counsel at PONS IP A few days ago, the European Commission published its strategy to make the European Union the best place in the world to create, scale up and consolidate technology companies. This document is aligned with the diagnosis and recommendations contained in the reports on this subject coordinated … Read more

PONS IP promotes its international agenda after INTA 2025, the largest global trademark event after the pandemic

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PONS IP, a global consulting firm specialising in intellectual property services, has given a positive assessment following the official closing of the INTA 2025 Annual Meeting, held in San Diego (California), which has established itself as the leading global forum for professionals in the field of trademarks and intellectual property. With more than 10,000 attendees … Read more

Palencia is driving innovation and technological development with the first edition of Innovaday

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The city of Palencia has become the epicentre of innovation and technological development with the first edition of Innovaday, a key event for promoting digitisation and technological transformation in the province. More than 100 professionals from the business and technology sectors gathered today at the Teatro Principal in Palencia to share knowledge, experiences and explore … Read more

PONS IP participates in the Metaworld Congress 2025 with a call for strategic management of intangible assets

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La Nave in Madrid hosted a new edition of the Metaworld Congress this week, one of the leading events on innovation and technology in Spain. Nuria Marcos, General Manager of PONS IP, participated as a speaker in the round table discussion focused on the legal challenges of the new digital economy. Over two days, the … Read more

PONS IP reinforces its global leadership at INTA San Diego 2025

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PONS IP consolidates its role as an international leader in the field of intellectual property asset management with its prominent participation in the upcoming INTA 2025 Annual Meeting to be held from 17 to 21 May in San Diego, California. This meeting, considered the most important global event for trademark and intellectual property professionals, will … Read more

PONS IP analyses the impact of AI on music and copyright on World Intellectual Property Day

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Ahead of World Intellectual Property Day on 26 April, the intellectual property consulting firm PONS IP has brought together professionals from the legal sector, the music industry and the arts at its foundation headquarters to address the challenges posed by the emergence of artificial intelligence (AI) in the protection of copyright in music. According to … Read more

European patents 2024: ICT and AI set the pace for innovation

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The European Patent Office (EPO) recently published its traditional annual patent index showing European patent statistics for 2024. It is interesting to make an exhaustive analysis of these data, which are an indisputable indicator of the state and evolution of innovative activity, not only from Europe, but from the rest of the world. These statistics … Read more

Scale Lab, the first programme from PONS IP to boost the growth of innovative SMEs and start-ups in the Community of Madrid, is created

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PONS IP, a global consulting firm specialising in intellectual property services, has announced the launch, together with the Community of Madrid (CM), of Scale Lab, an accompaniment programme aimed at promoting the growth and competitiveness of the more than 2,500 technology startups identified in the region, thus creating an environment conducive to scaling up their … Read more

PONS IP, new member of the DigitalES association

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PONS IP joins as a member of DigitalES, the Spanish Association for Digitalisation, which brings together the main companies in the telecommunications, technology and digital innovation sector in Spain. From DigitalES, the consultancy firm will promote the role of industrial property as a lever towards the shared objective of advancing the digital transformation of the … Read more

PONS IP strengthens its commitment to innovation and Industrial Property at Transfiere 2025

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Málaga has once again become the epicentre of innovation with the celebration of the 14th edition of Feria Transfiere, the main forum for knowledge and technology transfer in Spain. With more than 500 participating companies and institutions as well as representatives from over 40 countries, the event has become a firm fixture in the R&D&I … Read more

Transforming research into innovation through IP

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Globalisation and digitalisation are changing economic and social dynamics, thus positioning knowledge and technology transfer as the key tool for promoting innovation. Ensuring that research projects and technological developments materialise and can have a real impact is essential. Knowledge and technology transfer is a multi-directional collaborative process where knowledge generation centres, experts and scientists increase … Read more

PONS IP participates in the 2nd International Congress on Intellectual Property and Advertising in Fashion and Cosmetics

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The protection of Intellectual Property (IP) has become a strategic pillar for the fashion and cosmetics sector. This was reflected at the 2nd International Congress on Intellectual Property and Advertising in Fashion and Cosmetics, held on 7 March, where PONS IP participated in a round table discussion that brought together leading legal experts from the … Read more

A look at the policy on Artificial Intelligence CONPES 4144 and Intellectual Property

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With the issuance of CONPES 4144 of 14 February 2025, it cannot be denied that the National Council for Economic and Social Policy has successfully carried out in-depth research, well supported by studies on the impact of artificial intelligence (AI) in different national spheres, and that on this basis it has formulated the National Artificial … Read more

“Intellectual Property Case Law”, a new web section on the analysis of cases and judgements at PONS IP

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PONS IP, a global consulting firm specialising in Intellectual Property, has announced the launch of a new section on its website, called “Intellectual Property Case Law”. This section is a space for reflection and analysis of some of the key national and international judgements related to the areas of practice in trademarks, designs, patents, new … Read more

Design as a pillar for innovation: creativity, protection and the future

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Design not only defines the appearance of a product, but also shapes the user’s experience and strengthens business competitiveness. The protection of design, the construction of a brand identity and the importance of registration as a key tool for differentiation were the focus of “Design: Creation, Strategy and Regulation”, an event organised by PONS IP … Read more

What if the AI bottleneck is not compute power, but data?

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By Luis Ignacio Vicente, Strategic Counsel at PONS IP and Begoña Otero, Legal Expert & Knowledge Architect, Affiliated Research Fellow Max Planck Institute for Innovation & Competition. Research Fellow TheGovLab. In today’s dizzying scene, where artificial intelligence and digitisation are developing at great speed, global dynamics are marked by competitive strategies and disruptive technological development. … Read more

Light and shadows on a long road ahead: SPTO’s 2024 balance sheet

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By Ana Herrera, Director of Patents, Technological Development and Innovation, and Luis Ignacio Vicente, Strategic Advisor at PONS IP The Spanish Patent and Trademark Office (SPTO) has recently published its provisional statistics for the year 2024 on the filing of patent applications, utility models, designs and supplementary protection certificates, among others. According to this published … Read more

Fast Action Service Protocol for MWC 2025: Making the protection of our Intellectual Property rights effective

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The Mobile World Congress (MWC), the most important global event in the mobile telephony and communications sector, will take place in Barcelona this year from 3 to 6 March 2025. In view of the importance and volume of technological innovations to be presented, the Commercial Section of the Court of First Instance of Barcelona and … Read more

Four honours for PONS IP in the WTR 1000 ranking

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PONS IP once again stands out in the 2024 edition of the WTR 1000 -World’s Leading Trademark Professionals-, the main ranking of reference in the industrial property sector worldwide. Every year, this prestigious list recognises the leading companies and their top professionals in this field in the world’s most relevant markets. In this latest edition, … Read more

Everything you need to know about prohibited AI practices and literacy requirements at your company

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Although Regulation EU 2024/1689 on Artificial Intelligence (hereinafter RAI, or the Regulation) will generally enter into effect on 2 August 2026, we must mark several key dates on the calendar that affect the applicability of certain obligations. One of those “save-the-dates” will arrive in a few days, specifically on 2 February. In accordance with Art. … Read more

Rebranding and intellectual property: Going beyond design

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Revitalising a trademark in the market through rebranding is an effective marketing strategy. Cases such as Instagram, YouTube, Burger King, Apple, and others have been able to efficiently navigate these transitions. To ensure long-term viability, however, it is important to execute this transition together with a solid strategy or legal assistance, especially in the trademark … Read more

Purpose, Innovation and Intellectual Property, the three cornerstones of business

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PONS IP, a global consulting firm specialising in intellectual property, held a conference at the headquarters of the PONS Foundation where innovation, purpose and intellectual property were the main protagonists thanks to the participation of three of the leading Spanish companies in this field: Fractus, Matteco and Veganic Nature.  Luis Ignacio Vicente, Strategic Advisor at … Read more

Counterfeits. The invisible cost of trademarks

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Today, globalisation has a profound impact on the mass consumption of products and the immediacy with which consumers want to access them. Global access to international markets and the great boom in e-commerce have enabled products and trademarks from different countries to reach new markets, creating new development opportunities for trademarks, but also a favourable … Read more

PONS IP, a global leader in EU trademark registration in 2024

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In a challenging and increasingly competitive context, PONS IP has demonstrated its strength as a leading company in the intellectual property services sector both in Spain and among European Union countries for yet another year. According to European Trademark Office (EUIPO) publications from 1996 to 2024, our intellectual property consulting firm holds the top spot … Read more

When reality spoils a good headline.

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In 2022, the year ChatGPT was launched, “artificial intelligence” was Fundeu’s term of the year.  Attention, because in 2023 the word of the year was “polarisation”. Well, a sort of amalgam of the two is what we have observed in the reactions – some angry, some celebratory – to the judgement issued by the New … Read more

PONS IP adds two new Intellectual Property Agents to its team of professionals

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PONS IP, a global consulting firm specialising in Intellectual Property, has added two new Intellectual Property Agents to its team of professionals specialising in IP. The Spanish Patent and Trademark Office (SPTO), with the support of the Official Association of Intellectual Property Agents (COAPI), have awarded Qualification Certificates to carry out the professional activity of … Read more

New regulation, adapting to technological advances and making it easier to define your design in the digital environment. The reformed EU design regulation is published.

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The EU design legislative reform package has just been published in the Official Journal of the European Union, affecting both the Community Design Regulation and the Directive on the legal protection of designs. After more than 20 years without significant changes to the current regulation, a number of new features have been introduced with the … Read more

The SPIRS project culminates three years of work to boost the EU’s technological sovereignty in microelectronics and cybersecurity.

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PONS IP, a leading intellectual property consulting firm, has participated in the final review meeting of the SPIRS project at the CSIC headquarters in Brussels, an event that marked the successful culmination of this ambitious initiative that began three years ago. Leaders of the different work packages participated in the meeting, which ended with excellent … Read more

PONS IP receives the visit of leading Chinese IP delegations and organisations

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Our intellectual property consulting firm has been visited this week by various representatives of the Chinese business ecosystem and professionals with responsibility in the field of intellectual property in the leading regions of the Asian giant. At the headquarters of our Fundación PONS, representatives of PONS IP gave a practical workshop with the aim of … Read more

Biotechnology patents: incentive for research and development.

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Today, biotechnology is presented as an incentive for development and research, applying innovative solutions that transform and improve the quality of life through the integration of advanced technologies. Positioning itself as one of the main fields for research and development, biotechnology becomes an opportunity for research centres, companies and investors, whose objective and main challenge … Read more

Innovation and Intellectual Property: A drive for inclusion in a diverse world.

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In defining the process of inclusion, UNESCO[1] emphasises that it seeks to ensure that we all have equal opportunities to participate and contribute to our communities, regardless of our individual or social characteristics. With globalisation, the imperative of equal opportunities and universal access to services is gaining momentum. Innovation and Intellectual Property emerge here as … Read more

Legal branding. The perfect MATCH for your brand strategy.

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In a “fragmented” market, with increasingly similar products and services, differentiating yourself from the competition and standing out in the market is the goal of any organisation. The consumer’s perception of the quality of products or services, their reliability and trust in a business is crucial for success. For this reason, the trademark is one … Read more

PONS IP boosts its global agenda

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PONS IP, the global consulting firm specialising in intellectual property, has boosted its international agenda during the second half of the year by participating in four high-level meetings in Europe, Asia and the United States in which it has highlighted the importance of intangible assets derived from new technologies and Artificial Intelligence. Luis Ignacio Vicente, … Read more

The Branding Observatory returns to Barcelona to discuss brand collaborations

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The event brought together marketing and branding experts to explore how brand collaborations can drive growth and relevance in a constantly evolving market. Telefónica’s Diagonal One Tower hosted a new edition of the Branding Observatory, a benchmark event for marketing and branding professionals. This event is organised annually by the Asociación de Marketing de España … Read more

The 19th edition of the Master’s Degree in Intellectual Property and Technological Innovation gets underway

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With a new focus and centred on technological innovation, the master’s degree offers content and teachers at the forefront of market demands. PONS Escuela de Negocios, together with the Instituto Superior de Derecho y Economía (ISDE) (Higher Institute of Law and Economics), has inaugurated the 19th edition of the Master’s Degree in Intellectual Property and Technological … Read more

PONS IP turns intangible assets into the focus at StartUp OLÉ in Salamanca

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PONS IP, a global consulting firm specialising in intellectual property, participated as a guest consulting firm at StartUp Olé, a leading event in Spain for the entrepreneurial ecosystem, innovation and venture capital. This event celebrated its eleventh edition, bringing together more than 150 investors, 700 speakers and more than 3,000 professionals who established Salamanca as … Read more

Manuel Campanero, new director at PONS IP in Andalusia

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PONS IP, a global consulting firm specialising in Industrial and Intellectual Property, has appointed Manuel Campanero Carrasco as the new PONS IP area director in Andalusia. Campanero is joining the PONS IP team in order to reinforce the consulting firm’s positioning in the Andalusia region and broaden its areas of operation. With over 14 years … Read more

Discover the key points of the new regulation on designs

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Everything you need to know to protect your designs in 2025 The Council and the European Parliament have amended the regulation on protecting designs in order to modernise the legislation, make registration easier and harmonise the national and European Union rules and procedures. The new regulation, which will be applicable throughout the entire EU, is … Read more

The 12th edition of the Branding Observatory puts the spotlight on the importance of brand collaboration

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180 experts in the marketing and branding field attended the event to explore how brand collaborations can boost growth and relevance in a constantly evolving market. The Branding Observatory celebrated its 12th edition in Madrid, strengthening its position as a leading event for marketing and branding professionals. This event is organised annually by the Spanish … Read more

NIVEA: When the reputation is “exceptionally high”

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The Canadian company Dilmont Inc. filed for EU trademark No. 18 062 146 MUSHER’ S SECRETS on 9 May 2019, seeking registration for the following goods in Class 3: Non-medicated grooming preparations for protection of dog paws, namely, non-medicated gel, and consists of the following graphical representation: Opposition was filed against that application by the … Read more

The Regulation on AI in the EU is here- are we ready?

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Six months after its approval on 21 May by the “European trilogue” (Parliament, Council and Commission), the Regulation on Artificial Intelligence entered into force on 1 August. It is no coincidence that this issue has given rise to one of the most complicated negotiations in the European Commission in living memory. Those of us who … Read more

PONS IP consolidates its growth in Latin America with the expansion and consolidation of its team in Colombia

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PONS IP Colombia, the Bogotá-based office of the global consulting firm specialising in intellectual property, continues its growth strategy with the announcement of two internal promotions, Nicolás Carvajal and Andrea Díaz, along with the announcement of the incorporation of lawyers Stephanie Ortiz and Marcela López, to reinforce the PONS IP team in the Andean country. … Read more

PONS IP, with Ukrainian startups to improve their competitiveness and international positioning

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PONS IP, a global consulting firm specialising in intellectual property, has joined the Seeds of Bravery project, a European Union initiative within the framework of the European Council’s support to assist Ukrainian technology startups. The project, with a budget of €20 million, aims to promote the technology industry by supporting innovation that benefits end users … Read more

INTELLECTUAL PROPERTY AND OPEN INNOVATION: THE KEY ALLIANCE FOR SUSTAINABILITY

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Businesses are constantly looking for new ideas and solutions to stay competitive in the marketplace, and innovation has become the engine that drives economic growth and social transformation. However, protecting the way these ideas are realised while fostering collaboration and knowledge sharing poses an interesting challenge: the coexistence between intellectual property (IP) and open innovation. … Read more

PONS IP becomes an affiliate member of the Colombian-Chinese Chamber to boost the internationalisation of its companies through intellectual property

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PONS IP Colombia, a global consulting firm specialising in intellectual property, became an affiliate member of the Colombian-Chinese Chamber of Investment and Commerce, the non-profit binational organisation whose main objective is to promote trade and business relations between Colombia and the People’s Republic of China. Through this membership, PONS IP Colombia strengthens its presence as … Read more

Luis Ignacio Vicente and Guillermo Criado shine as global leaders in intangible asset management at the 2024 edition of the World’s Leading IP Strategists

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Luis Ignacio Vicente, Strategic Advisor, and Guillermo Criado, Director of International Business Development, have been included among the three hundred most influential professionals in the world in IAM’s Strategy 300 Global Leaders. Since 2009, this prestigious ranking has been choosing the main leaders of companies from the private sector, as well as from consulting and … Read more

H2TRAIN, the largest project funded under the European Chips Act for the application of digital technologies in smart sports and health care, has been launched with the participation of PONS IP

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PONS IP, a global consulting firm specialising in intellectual property, is participating in H2TRAIN, the largest project funded under the European Chips Act, with 24 million Euros. The consortium consists of 35 public and private institutions, SMEs and large companies from six EU Member States (Austria, Germany, Spain, Finland, France, Italy, Poland), where Spain is … Read more

IAM Patent 1000 highlights “the unwavering dedication of the PONS IP team” in 2024

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The PONS IP team has been included, for yet another year, among the leading IP consultants in the IAM Patent 1000 2024 – The World´s Leading Patent Professionals, the annual benchmark magazine for professionals in the sector. The ranking, based on analysis and interviews with both clients and companies in the sector, considers that “given … Read more

PONS IP strengthens its position among the best consulting firms in the Leaders League’s “Best Law Firms & IP Agencies”

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Leaders League, an international rating, market research and ranking agency originating in France, has published its 2024 ranking of the best intellectual property law firms, agencies and consulting firms in Spain. The ranking is based on data from 2023 and also considers the most outstanding professionals in each of the areas related to intangible asset … Read more

PONS IP confirms its position as a benchmark in patent management

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Managing Intellectual Property (MIP), a reference worldwide publication in the field of intellectual property, has recently published the 2024 edition of its prestigious IP Stars ranking with a list of the leading firms in patent prosecution. The ranking recognises the best IP management firms. Thanks to the work of our Patent Department, led by Ana … Read more

A myriad of Sui generis rights in the agricultural sector

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Observation in the agricultural environment has always been a relevant aspect for those involved in modelling plant growth and development. In the agricultural sector, the reward for the great efforts of farm owners does not usually translate into high numbers that encourage current farmers and motivate young people to invest and commit to this primary … Read more

The importance of visual impression in fashion trademarks: the case of Scalpers vs Harper & Neyer

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On 17 November 2022, the owner HARPER & NEYER SL (hereinafter “Harper”) filed European trademark application No. 18797402 for the following goods in class 25:Clothing; Footwear; Headgear; Parts of clothing, footwear and headgear. Scalpers Fashion, S.L. (hereinafter “Scalpers”) filed an opposition against all the goods in the above-mentioned application on the basis of its previous … Read more

How McDonald’s lost the exclusivity of the BigMac trademark to designate its chicken products, or the importance of proving trademark use in the European Union

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The Judgment of the General Court in case T-58/23 | Supermac’s/EUIPO — McDonald’s International Property (BIG MAC) has recently been published in relation to European Union trademark no. 62638 “BIG MAC”, owned by McDonald’s (hereinafter, the McDonald’s Trademark), which we understand to be of great importance for understanding the importance of the use of trademarks … Read more

PONS IP highlights intangible assets at the I Startups OLÉ Marbella

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The intellectual property consulting firm PONS IP has participated in the first Startup OLÉ held in Marbella. Through the dual representation of the Strategic Counselor of PONS IP, Luis Ignacio Vicente, and the Sales Manager of PONS IP, Rocío Peris, they highlighted the importance of having a suitable protection of intangible assets by startups. The … Read more

Sustainability, artificial intelligence and industrial property, in the spotlight at the 42nd edition of ECTA

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ECTA, European Communities Trademark Association, held the 42nd edition of its well-known Annual Conference in Antwerp, an event in which Isabel Cortés, Director of International Projects at PONS IP, actively participated as a member of the “International Trade Committee”, along with other notable professionals specialised in industrial property and trademark management from leading law firms … Read more

Successful 2nd edition of the WAIQ course at Harvard Law School

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The Strategic Adviser at PONS IP, Luis Ignacio Vicente, and the PONS Business School have officially brought down the curtain in Boston on the second edition of the course WAIQ which took place at Harvard School Law thanks to the partnership agreement between the Real Colegio Complutense and Harvard University to teach the course “Web3, … Read more

Financial Times includes PONS IP among the best patent firms in Europe

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PONS IP has been included in the British newspaper’s prestigious list of “FT Europe’s Leading Patent Law Firms 2024”, a ranking that has been compiled since 2019 by the renowned economic news source, Financial Times, in collaboration with the world’s leading statistics portal, Statista. Only 10 other firms in Spain join PONS IP on this … Read more

A PONS IP patent, recognised as the best invention by a female inventor at the Third Edition of the SPTO Awards

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The Spanish Patent and Trademark Office (SPTO) hosted the awards ceremony for the Awards for the Best Inventions Protected by Industrial Property Rights at the EOI headquarters. This event celebrates its third edition in 2024 and its main goal is to recognise the work of researchers and innovators, as well as their inventive and creative … Read more

Carmen González breaks into the ranking of the 250 most prominent women in the world of intellectual property

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Carmen González, Manager of Trademarks and Brand Intelligence at PONS IP, has been included in the ranking of the top 250 professionals in the world of intellectual property according to the specialised publication Managing IP, known as Top 250 Women in IP. This recognition, which in Spain only eight women in our country have been … Read more

“Smart” governance of AI, key to the debate on privacy and intellectual property at the Lefebvre AI, Law and Business Congress

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The first AI, Law and Business Congress organised by Lefebvre, a software and legal content company specialising in the legal sector, brought together dozens of top AI experts, lawyers from leading firms and legal professionals from the business sector at a single event in collaboration with PONS IP and several other leading Spanish legal firms. … Read more

Guillermo Criado, new Director of International Business Development at PONS IP

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PONS IP, a global consulting firm specialising in Intellectual Property, has appointed Guillermo Criado as Director of International Business Development in order to reinforce the consulting firm’s internationalisation strategy. This appointment, newly created in PONS IP, follows the recent integration of SILEX IP and represents key strengthening of human capital within the International Area at … Read more

PONS IP and AEPLA join forces to foster technological sovereignty in Spain with innovation projects aimed at sustainability of the agri-food sector

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PONS IP, a leading consulting firm specialising in comprehensive advice on intellectual property and new technologies for Spain, Europe and Latin America, and Asociación Empresarial para la Protección de las Plantas (AEPLA, Business Association for Plant Protection), an industry organisation that represents companies dedicated to plant health, conventional plant protection products, biosolutions, biotechnology, and digital … Read more

Software Protection | A holistic vision

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By now there is no doubt that software is an essential element for economic growth. However, it still generates many doubts related to its legal protection and the exploitation of the rights of these intangible assets, and it is vital to understand the different forms of protection available and how to implement effective strategies. Software … Read more

Intellectual property and prompts: how to protect people who ask machines questions?

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Almost without realising it, prompts have gone from being complete strangers to becoming part of our technological vocabulary. All of us can ask Chat-GPT questions, interact with it, and thus generate prompts. However, as the complexity of the task asked of the tool increases, or as greater specificity of the results is required, the prompts … Read more

PONS IP brings together public and private sector leaders to celebrate World Intellectual Property Day

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PONS IP, a global intellectual and industrial property consulting firm, has held a meeting at the PONS Foundation with the participation of experts and public officials from the sector such as WIPO Green and the Spanish Patent and Trademark Office, , together with leaders in business projects such as Trovant and Molecor , coinciding with … Read more

PONS IP integrates SILEX IP to lead the intellectual property sector in Spain

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PONS IP, a global consulting firm specialising in intellectual property, has announced the integration of SILEX IP, a firm specialising in patent and trademark registration, with the aim of consolidating PONS IP’s current leading position as the top intellectual property consulting firm in terms of volume of both national and European Union trademark applications, as … Read more

The Legal 500 includes PONS IP in its reference ranking given its “exceptional” work in the patent sector

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PONS IP, the leading national consultancy firm in intellectual property has recently been recognised by The Legal 500 in its reference list of the best law firms in the world, highlighting its value in the area of patents. In this regard, The Legal 500 places special emphasis on PONS IP’s Patent, Technological Development and Innovation … Read more

Technological sovereignty in a “deeptech” world, under debate at Transfiere 2024

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PONS IP, leading consultancy firm in comprehensive advice on industrial and intellectual property and new technologies for Spain, Europe and Latin America has once again participated actively in the Transfiere Forum, the main R&D&I meeting in Southern Europe held in Malaga at the FYCMAheadquarters, with the moderation of a round table organised by the CSIC, … Read more

Automated industry that breaks down barriers: PONS IP’s new European project

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PONS IP, the leading national consultancy firm in intellectual property, is participating in the EU-funded project Mari4_YARD. Running until the end of 2024, this EU-funded project through the Horizon 2020 framework aims to make the most of the Internet of Things (IoT), mobile and ubiquitous ICT tools and robotics to develop user-centric solutions for flexible … Read more

Intellectual property: Legal certainty for your ideas, creations and developments

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What is Intellectual Property? Intellectual Property rights are present in musical, literary, visual, photographic and audiovisual works, and even in software, websites and databases, and both in physical and digital environments. Intellectual Property in organisations Its presence in the daily undertakings of organisations can be found in advertising content, original documents such as guides, downloadable … Read more

Trade Secrets, strategy every step of the way

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All companies generate various types of information, the most important being information that, given its content, is linked to the company’s competitive advantages. How can you protect that information to avoid the loss of competitive advantage? In many cases, by keeping it a secret. Trade Secret, a strategic asset Trade secret is one of the … Read more

Isabel Cortés, at the annual high-level meeting between ECTA and EUIPO in Alicante

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ECTA (European Communities Trademark Association) and the EUIPO (European Union Intellectual Property Office) met for yet another year in the traditional bilateral meeting between one of the sector’s main international professional associations and the EUIPO. The meeting took place at the headquarters of the European Trademark Office in Alicante and focused on discussing upcoming objectives … Read more

PONS IP, partner of the European project led by the Community of Madrid aimed at research with advanced therapies for bone regeneration

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The School of Medicine at the Universidad Autónoma De Madrid hosted the Kick-off meeting for the ORTHO-ALLO-UNION European research project with advanced therapies, led by the Puerta de Hierro Majadahonda and La Paz public hospitals under the coordination of the Madrid Health Service (SERMAS). Over the next five years, up to 18 leading clinician and … Read more

Senior management in healthcare must be leaders in the transformation of the healthcare system to support the incorporation of artificial intelligence

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“The presence of technology and Artificial Intelligence creates new opportunities with respect to data management and information analysis, which is of great importance for Healthcare Management. However, its application, processing and management presents not only great advantages, but also enormous challenges,” says José Soto Bonel, President of the Spanish Society of Senior Management in Healthcare … Read more

Carmen González Candela, finalist for best trademark professional at the Managing IP Awards 2024

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Carmen González Candela, Director of the Trademark and Brand Intelligence Area at PONS IP, has been nominated in the category of “Practitioner of the Year (Patent & Trademark Attorney Firms)” for the Managing IP EMEA Awards 2024. Along with nine other professionals in the sector, she must wait until 11 April, when the awards will … Read more

Do you know the latest updates on cookies?

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What are cookies and how do they work? What are cookies? Cookies are temporary files that are installed on the device of the user who accesses websites. They usually have several purposes, sometimes for identification and other times to analyse the behaviour or conduct of the individual browsing the Internet. In essence, these types of … Read more

COTEC presents the roadmap for a responsible use of generative AI in companies

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PONS IP, a leading national consultancy firm in intellectual and industrial property, has participated in the presentation, available here and held at the Cotec headquarters, of the report ‘Responsible use of generative AI: its business utility and its approach in large-scale language models (LLM)’. The document, which can be downloaded here, is the result of … Read more

Triple recognition for PONS IP professionals in the WTR 1000 of 2024

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PONS IP once again has triple representation in the 2024 edition of the WTR 1000 -World’s Leading Trademark Professionals-, a list that is already a benchmark within the intellectual property sector worldwide and which each year individually recognises the main professionals of the leading companies in the sector on the major markets at a global … Read more

Isabel Cortés becomes Chair of the INTA Harmonization of Trademark Law and Practice Committee

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Isabel Cortés, Director of Institutional Relations and Projects at PONS IP, has been recently appointed Chair of the Harmonization of Trademark Law and Practice Committee at the International Trademark Association (INTA). Today, this non-profit association has become a reference in the sector and represents more than 6,400 organisations from 81 countries and 36,000 professionals, bringing … Read more

Mango, Miró and NFTs: a disappointing ruling against the foundations of intellectual property

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The 9th Commercial Court of Barcelona has rejected the claims of VEGAP, which brought an action against Punto Fa, S.L. (owner of the “Mango” trademark) for infringing the moral and exploitation rights of Antoni Tàpies, Joan Miró and Miquel Barceló, and has concluded that Mango carried out a legitimate, fair and innocuous use by creating … Read more

Companies and FEDIT Technology Centres analyse the challenges of the future of mobility at the PONS Foundation

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The Spanish Federation of Technology Centres (Federación Española de Centros Tecnológicos, or Fedit), is working together with the PONS Foundation on an initiative called Conecta Tecnología (#conectatecnología), which aims to facilitate the connection between Technology Centres, as R&D&I providers, and companies that need technological and innovation solutions to improve their competitiveness in certain strategic areas. … Read more

PONS IP highlights intellectual property and technological sovereignty in Science for Industry together with CSIC, Wayra and Acciona Energía

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PONS IP, a global intellectual property consulting firm, held a meeting within the framework of “S4i Science for Industry” which brought together at La Nave de Madrid Madrid heads of innovation and technology transfer from the main universities, research centres, corporations and investors in deepscience in Europe in order to promote a discussion on the … Read more

“The collection of data for medical cases must be consensual, informed and free”

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PONS IP, a leading national intellectual and property consultancy, has participated in the neurocomputing event organised by the Working Group of the Artificial Intelligence and Big Data Commission of AMETIC and held at the PONS Foundation under the title ‘The power of connecting the brain to the machine’. During the meeting, different laboratories were held … Read more

Fantasía Hoteles wins its legal battle against Levantur for the “Fantasía” trademark

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The General Court of the European Union (EGC) recently issued two rulings dismissing the two appeals filed by Levantur, thereby confirming the invalidity of those trademarks registered by Levantur. This confirms the triumph of the Fantasía Hoteles hotel company, represented by PONS IP, which sought the invalidity of these trademarks before the EUIPO as they … Read more

Luis Ignacio Vicente enters the 300 Global Leaders 2024 ranking

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Luis Ignacio Vicente, Strategic Advisor of PONS IP, Spain’s leading intellectual property consulting firm, was chosen as one of the 300 most relevant strategic industrial property leaders in the world. Since 2009, the IAM Strategy 300 Global Leaders list has included leading business professionals from the private sector, consulting and other specialised service providers in … Read more

PONS IP launches “Due Diligence PONS IP”, an online self-diagnosis solution to measure the level of management and protection of intangible assets

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PONS IP, a global consulting firm specialising in intellectual property, has launched Due Diligence PONS IP, an online self-diagnosis solution for intellectual property and data assets that was created with the aim of strengthening the protection of innovation and the market position in the business sector. This new launch occurs within the framework of PONS … Read more

PONS IP brings together scientists, engineers, economists and lawyers to create the first Unit in the legal sector specialised in Technological Innovation Consulting

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PONS IP, a global consultancy firm specialising in Intellectual Property, has announced the creation of a new department called “Technological Innovation Consultancy” made up of professionals from the fields of digital law, economics, science and intellectual property to expand its portfolio of IP-relates services through this newly created pioneering area in Spain. With this decision, … Read more

Patents, trademarks and startup finance

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To mark the end of the year and the review that we all do at this time of year, we are bring back the report jointly produced by the European Patent Office and the EUIPO (published last October), which contains a more than interesting analysis of how intellectual property rights affect the development of European … Read more

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