PONS IP 
PONS IP, a global consulting firm specialising in Intellectual Property, and GfK Spain, a market research consulting firm with over 50 years’ experience in the Spanish market, have announced the launch of Insightia, a pioneering solution on the market that integrates legal protection and market intelligence across all stages of the brand lifecycle. Competitive pressure … Read more
By Rafael López. Head of Technology Transfer and Director of the PONS IP Office in Valencia The fact that Dr Mojica had received numerous national honours since 2016 for his contributions to science in relation to CRISPR technology, a term he himself coined, had a huge impact. The fact that the 2020 Nobel Prize in Chemistry … Read more
PONS IP has once again been recognised among the leading international IP service firms in the field of patents, according to the 2026 edition of IAM Patent 1000 – The World’s Leading Patent Professionals, one of the most rigorous and widely respected rankings in the global intellectual property sector. This latest edition further consolidates the … Read more
Scientists and science are at the heart of a process that must aim to make a real difference by addressing a need within society. This process is commonly referred to as technology and knowledge transfer. The aim is to establish a mechanism that brings together coordinated actions between the various players involved, working in a … Read more
Last week, the newspaper Cinco Días reported that Puig Brands had convened its General Shareholders’ Meeting for 29 May with what appeared to be a routine agenda: approval of the financial statements, re-election of directors, and remuneration policy. In fact, it will not be addressing the more strategic issues currently facing the company, such as … Read more
Spain has taken a significant step towards shaping its quantum technology ecosystem with the creation of the Spanish Quantum Alliance (SQuA), an initiative bringing together 53 organisations from business, academic and institutional sectors. PONS IP, the only global consulting firm specialising in intellectual property to join the alliance, will contribute its expertise in the protection, … Read more
According to the WIPO, technologies related to software and AI accounted for more than 500,000 patent applications worldwide in 2024. The new unit will be headed by Pablo Estebaranz Ruiz, an electronics engineer and European Patent Attorney (EPA)with over 18 years of experience. This unit, together with the Technology Consulting Department launched in 2024, consolidates … Read more
Today’s judgment by the General Court of the European Union (GCEU) upholds the refusal to register Karna’s ‘K’ trade mark in relation to financial, monetary, banking, insurance and real estate services, primarily confirming its incompatibility with the trade mark protected by Kutxabank in Class 36, a position the Spanish bank has maintained for years. The … Read more
PONS IP took part in Innovaday Palencia 2026, the event organised by APD and the Palencia City Council, which has established itself as a leading forum on innovation and business transformation in Castile and León, with a focus on the integration of Intellectual Property into companies’ business development strategies. The consulting firm specialising in intellectual … Read more
With the tenth anniversary of the GDPR’s entry into force just a few days away, we must inevitably ask ourselves how the regulation has fared to date. Have the accounts been balanced, or is there still an imbalance between the rights recognised in the European Regulation and the obligations imposed on data controllers? Where, in … Read more
PONS IP completed its participation in the Annual Meeting of the International Trademark Association (INTA) 2026, held from 2 to 6 May in London, further cementing its position as a leading consulting firm in the global discussion on Industrial and Intellectual Property. The event, which is the sector’s leading international forum, brought together around 9,500 … Read more
The political green light for the free trade agreement between the European Union and India, reached in January 2026, marks a turning point in the economic relationship between the two blocs. This is one of the most ambitious agreements signed by India to date and one of the most significant strategic agreements for the EU … Read more
13th Edition of Observatorio de Branding Madrid is hosting a new event focused on how to create the right conditions for bold decisions–a key factor in developing truly distinctive brand strategies. Bizum, ElPozo, Lladró and Metro de Madrid take centre stage in an edition that reinforces the role of risk in brand strategy Observatorio de … Read more
Increasingly on everyone’s lips, and subject to constant regulatory changes, data spaces are emerging as structured ecosystems that enable access to, exchange and shared use of data amongst multiple parties under common rules of governance, interoperability, security and control. In the healthcare sector, this concept takes on particular significance with the development of the European … Read more
To mark World Intellectual Property Day, Scale Lab, a project by PONS IP in collaboration with Fundación PONS, hosted the event Innovation and Intellectual Property in Sport, a conference co-organised with Global Sports Innovation Center (GSIC) powered by Microsoft as part of EDIH Madrid Region 2.0. It brought together institutions, start-ups, corporations and investors to analyse the … Read more
To mark World Intellectual Property Day, celebrated every 26 April by WIPO and themed in 2026 as “IP and sport: on your marks, get set, innovate!”, PONS IP is reinforcing its commitment to innovation, sport and the strategic protection of knowledge – three areas that are increasingly interconnected in a highly competitive and technological environment. … Read more
By means of Decree 0370 of 2026, issued by the Ministry of the Interior and now officially published, compensation for infringements of copyright and related rights is regulated, introducing the concept of pre-established compensation as an alternative to the traditional system of damages. In other words, compensation for an amount set by law, without having … Read more
For years, social robotics has been stuck in a state of perpetual promise. We have seen prototypes, demonstrations and significant technological advances, but their presence in our daily lives was still limited. However, something has changed. The work we have carried out at PONS IP, which is set out in our study on Applied Robotics, … Read more
PONS IP, a global intellectual property consultancy, has hosted an event at the Fundación PONS headquarters in Madrid as part of the American Intellectual Property Law Association’s (AIPLA) international initiative “Rooted in Real – Women in IP Redefining the Narrative” by the American Intellectual Property Law Association (AIPLA), with the aim of fostering a global … Read more
For some time now, there has been talk of the need to develop and implement post-quantum cryptography (PQC) to protect ourselves from the risks that quantum computing could pose to businesses and governments. But what exactly does this threat involve? And what is this remedy with such a futuristic name? For those not yet familiar … Read more
PONS IP, an IP consulting firm specialising in Intellectual Property services, will take part in the INTA Annual Meeting 2026, to be held from 2 to 6 May in London, an event that has established itself as the leading international forum for networking, debate and strategic decision-making in the field of intangible assets. The event … Read more
In early 2025, a trend took social media by storm, particularly on TikTok. This phenomenon, known as Italian Brainrot, is based on the creation of unique characters that combine absurd humour, a distinctive aesthetic and AI-generated content. Thus, animals and objects with surrealist features are created, i.e., extravagant and fantastical characters. This gave rise to … Read more
Artificial intelligence has established itself as one of the main drivers of innovation within the Spanish business sector. However, its growing presence in trade names is not always accompanied by an appropriate legal protection strategy. This is reflected in the report drawn up by PONS IP, a global consulting firm specialising in intellectual property which, … Read more
Based on the official China National Intellectual Property Administration (hereinafter referred to as “CNIPA”) data from 2019 to 2024, while major European industrial powers like Germany, France, Italy, and Sweden have seen their application volumes stagnate or decline over the last five years, Spain’s volume rose steadily from 421(2019) to 494 (2024) applications[1] with a … Read more
PONS IP ranks among the top ten firms in Europe in terms of the volume of European Union trade mark applications filed with the EUIPO between 2021 and 2025. This is confirmed by the recent report from IP Pilot which ranks the industrial and intellectual property consulting firm at number ten in Europe, with 4,502 … Read more
PONS IP, a global industrial and intellectual property consulting firm, and Ayming, an international group specialising in innovation financing and corporate taxation, hosted the “New Horizons in Defence and Security” conference at the PONS Foundation headquarters where representatives from the sector’s leading industrial players, as well as academics, public sector officials, and innovation experts, promoted … Read more
In 2025, PONS IP consolidated its leading position in the Spanish intellectual property market by topping the ranking of the largest Spanish companies in the sector in terms of the volume of trademark applications published by the Spanish Patent and Trademark Office (OEPM) and the European Union Intellectual Property Office (EUIPO). With a portfolio combining … Read more
The Mobile World Congress (MWC) recently held in Barcelona has once again demonstrated the growing influence of China in the global technology arena. Beyond the traditional focus on connectivity, the event highlighted areas such as artificial intelligence, robotics, quantum technologies and new network architectures. The influence of large Chinese companies among the most visible exhibitors … Read more
Recently, the world of intellectual property has witnessed one of the most momentous decisions of the last decade in the United Kingdom. The Supreme Court’s judgment in the case of Emotional Perception AI Limited v. Comptroller General of Patents has marked the end of an era, abandoning the Aerotel test for the patentability of computer-implemented … Read more
Intellectual property (IP) has become a structural component of knowledge-based economies. In Colombia, its evolution in recent years reflects a dual phenomenon: on the one hand, sustained growth in the use of protection tools—especially distinctive signs—and, on the other, persistent gaps in the strategic appropriation of intangible assets, particularly in terms of patents and business … Read more
The recent reform of the European Union’s Industrial Designs Law is having a tangible impact on the market. Since its partial entry into force in May 2025, the data shows a clear trend: companies are increasingly turning to the European system to protect their designs, which is now perceived as a tool that is better … Read more
Boards of directors often focus on innovation, growth and competitive advantage. Much less attention is paid to Intellectual Property, or IP. And yet, it is abundantly clear that IP has a significant economic impact and is key to strategic positioning. According to data from the recent publication by the European Patent Office (EPO) and the … Read more
From innovation to return: recommendations for structuring technologies and generating sustainable value. Technology transfer is often described as the final stage of innovation: the moment when knowledge reaches the market. However, when reduced to that image, the essential is lost sight of. Experience shows that transfer is not simply the circulation of an intangible asset. … Read more
Nuria Marcos, General Manager of PONS IP, has been included in the fourth edition of the ranking “100 Leading Women in the Legal Sector 2026”, promoted by Todojuristas.com. The publication, released to coincide with the week of International Women’s Day, highlights careers that inspire new generations of legal professionals, emphasising the diversity of roles within … Read more
PONS IP, a global intellectual property consulting firm, has appointed José María del Valle Escalante as the Catalonia and Aragon Region Director of PONS IP with the aim of accelerating the growth strategy of the consulting firm in two key geographical areas for innovative activity in our country. With more than three decades of experience … Read more
PONS Business School and the Instituto Superior de Derecho y Economía (ISDE, Higher Institute of Law and Economics), in collaboration with ACCIÓ, the Government of Catalonia’s agency for business competitiveness, have presented the first edition of the Master’s Degree in Intellectual Property and Technological Innovation in Barcelona. This postgraduate programme is designed for students and … Read more
PONS IP, within the framework of the Scale Lab project and in collaboration with EDIH Madrid Region 2.0, presented the new ‘Catalogue of Technological Offerings in Useful Robotics, Social Robotics and Artificial Intelligence’ at the Fundación PONS headquarters. In doing so, it also confirmed that industrial property activity in social robotics has registered more than … Read more
Standard essential patents (SEPs) are patents that protect technologies that are indispensable for implementing a technical standard. If a manufacturer wants to comply with the standard —for example 4G, 5G, Wi-Fi, Bluetooth, video codecs or V2X in automobiles— it cannot “design around” those patents without failing to comply. Essentiality arises within standardisation bodies (SSOs/SDOs) —ETSI, … Read more
The Mobile World Congress 2026 (MWC), to be held in Barcelona from 2-5 March 2026, will once again bring together the world’s leading technology and telecommunications companies in an environment of innovation, product launches and strong media and commercial exposure. Once again this year, the protection of intellectual property assets will be of decisive importance. … Read more
PONS IP, a global consulting firm specialising in intellectual property, partners with joins AseBio, the leading association for the biotechnology sector in Spain. With this membership, the company reinforces its commitment to an ecosystem that consolidates its economic weight and international projection: according to data from the latest AseBio Report, the activity of biotechnology companies … Read more
On 1 February 2026, the revision of the PACE programme (Programme for Accelerated Prosecution of European Patent Applications) of the European Patent Office (EPO) entered into force. This update, announced in the Notice from the Official Journal of December 2025 (OJ EPO 2025, A69), introduces a major structural change in the acceleration of the European … Read more
PONS IP, a global intellectual property consulting firm, has once again consolidated its position as a leader in the World’s Leading Trademark Professionals (WTR 1000), which in its 2026 edition highlighted both its corporate excellence in the areas of strategy, registration and litigation, as well as the performance of three of its professionals in Spain … Read more
Trademarks not only identify goods and services, but also represent a commercial value and a promise of quality for consumers, since their essential function is to indicate the business origin of a good or service, allowing consumers to identify the company from which they are purchasing and to distinguish it from other identical or similar … Read more
PONS IP, a global intellectual property consulting firm, has announced that it is bringing on Eusebio Yribarren Muñoz as Chief Information Officer (CIO) with the mission of leading the company’s digital transformation from the Information Technology Department and strengthening the application of technology across all processes. With more than 30 years of experience in the … Read more
Last December, the Council and the European Parliament reached an agreement on the “Pharma package”, which is an updated set of rules that aims to safely, justly, efficiently, affordably and fairly improve patient access to drugs, reduce regulatory burden and, lastly, strengthen competitiveness in the European pharmaceutical industry in relation to other regions outside the … Read more
Knowledge of quantum physics is not necessary in order to harness its potential over the coming years. The new Internet and artificial intelligence will be based on quantum computing to gain efficiency and allow scalability. These three technologies come together under the concept WAIQ (Web3, Artificial Intelligence and Quantum). The seminar that I, and other … Read more
PONS IP, a global consultancy in Industrial and Intellectual Property, announces the appointment of Isabel Cortés, Director of Institutional Projects, to the International Trademark Association’s (INTA) Famous and Well‑Known Marks Committee, and Guillermo Criado, Director of International Business Development, to the INTA Bulletins Correspondents Pool. Both appointments, effective from 1 January 2026, represent a direct … Read more
Industrial espionage is something that has been happening for the longest time. Companies spying on other companies, States trying to obtain technology from companies in adversary countries, criminals attempting to obtain valuable information to send it to the highest bidder… This scenario is becoming increasingly complicated by the growing number of players on an international … Read more
The Community of Madrid announced the launch of the new edition of the European Digital Innovation Hubs Programme, EDIH Madrid Region 2.0, which will position Artificial Intelligence (AI) as the focal point for accelerating the digitisation of public entities and companies. This initiative, co-financed by the European Commission until 2028, aims to facilitate access to … Read more
In a polarised world, where trade and technology tensions between large powers shape new international balances, industrial property —patents, utility model, industrial designs— is emerging as a strategic vector for technological sovereignty. The report prepared by Cotec entitled “Technological sovereignty: the strategic role of Industrial and Intellectual property” provided an in-depth assessment and a road … Read more
After a first half of the year marked by a prominent presence in the main international forums, PONS IP has kept up the momentum during the second half of the year with its participation in several of the main meetings that have brought together Intellectual Property leaders in America, Europe and Asia. Under the leadership … Read more
Every day of the Advent season reminds us that time is measured by moments. These moments become memories and traditions that define our history year after year. Behind each memory there lies objects, tunes and creations that conjure the magic of Christmas, the people and emotions that we share. This year, we would like to … Read more
The presentation of InnovaSpain’s 2025 Innovation Yearbook, in an edition sponsored by PONS IP, brought together the leading voices of the Spanish innovation ecosystem in Madrid for a conference that focused on strategic sovereignty and the key role of intellectual property as drivers of the future. The event, which has already become a benchmark, served … Read more
PONS IP, a global intellectual property consulting firm, is participating in the new Working Group on Security, Defence and Innovation promoted by the COTEC Knowledge Foundation. This forum, coordinated by SAPA, was created with the aim of analysing how investment in innovation in these areas can strengthen technological sovereignty and generate a strategic impact on … Read more
In an increasingly technological world, preparing craft and traditional products is especially valuable and relevant for those aiming to find authenticity. Furthermore, industrial products seek to differentiate themselves through innovation, sustainability and certifications that guarantee quality and origin, turning them into strategic allies for sectors competing in global markets. It is within this context that … Read more
From the 26th to the 28th of November, Barcelona became the European epicentre of Industrial Property for the 3rd European Forum on Industrial Property held by ANDEMA (Association for the Defence of Brands), with the support of The Spanish Patent and Trademark Office (OEPM), Barcelona City Council and ACCIÓ, among other private sector partners. This … Read more
Sofía Ruiz de la Viuda, Intellectual Property, AI, and Software Consultant at PONS IP We all remember the 2D “drawing” depictions that emerged before the summer, where by providing a photo to the ChatGPT image generator, it turned us into a version of ourselves that could have come straight out of a traditional Studio Ghibli … Read more
The Nobel Prize awarded to Mokyr, Aghion and Howitt emphasises the link between innovation, growth and protection of ideas. A few days ago, the Bank of Sweden announced that the 2025 Nobel Prize in Economics was being awarded to Joel Mokyr, Philippe Aghion and Peter Howitt “for having explained innovation-driven economic growth”. Based on different … Read more
PONS IP, a global intellectual property consulting firm, together with BIOVEGEN, the Technology Platform for Plant Biotechnology, held a conference entitled “The strategic value of IP in technology transactions in the agri-food sector,” which brought together more than 70 professionals from the agri-food, investment and innovation ecosystem at the PONS Foundation headquarters in Madrid. The … Read more
PONS IP, a global consulting firm specialising in strategic intellectual property management, and FEDESOFT, the Colombian Federation of Software and Related Information Technology Industries, held a working session for Latin American entrepreneurs as part of the “Softlanding in Spain” programme, an initiative aimed at facilitating the international expansion of Colombian technology companies into the European … Read more
At PONS IP, Nuria Marcos is leading a quiet revolution: turning the protection of trademarks, patents and ideas into the driving force that will position Spain at the forefront of the digital economy and artificial intelligence. As General Manager of PONS IP, Nuria Marcos is leading the transformation of this global consulting firm specialising in … Read more
With 3.46 million patent applications filed worldwide in 2024, innovation has become the driving force behind competitive differentiation for companies. In this context, patents have become one of the most valuable intangible assets within organisations. According to the World Intellectual Property Organization (WIPO) IP Facts & Figures 2024 report, 17.8 million patents were in force … Read more
The 20th edition of the Master’s Programme in Intellectual Property and Technological Innovation, promoted by PONS Business School in collaboration with ISDE, has begun the 2025-2026 academic year with a notable international presence. The programme brings together 34 students from Mexico, Ecuador, Colombia, the Dominican Republic, Paraguay, Argentina and Spain, and now has 400 graduates … Read more
PONS IP, a global consulting firm specialising in intellectual property, attended BIOSPAIN once again this year, the leading international biotechnology event in Spain and one of the most important in Europe, held from 7 to 9 October at Fira de Barcelona. This year’s edition surpassed the record figures of 2023, bringing together more than 2,000 … Read more
Pablo López Ronda joins the consulting firm as Area Director, while Ana Teresa Barreto will take on the role of Assistant Director of Trademarks & Brand Intelligence at PONS IP. PONS IP, a leading global consulting firm in intellectual property services, consolidates its leadership position in the sector with the appointment of Pablo López Ronda … Read more
In the global innovation ecosystem, where transforming knowledge into high-value solutions is a priority, spin-offs are positioned as a key instrument for driving science- and technology-based economies. These entities, which arise from universities, research centres or companies, play a strategic role by converting research results or internal developments into marketable products and services. Intellectual property … Read more
Luis Ignacio Vicente, Strategic Advisor, and Guillermo Criado, Director of International Business Development at PONS IP, have been recognised for the second consecutive year in the prestigious international ranking IAM Strategy 300: The World’s Leading IP Strategists 2025, compiled by the prestigious publication Intellectual Asset Management (IAM). The IAM Strategy 300 is the only global … Read more
From a specialised course to a global think tank with a Spanish spirit. The third edition of the forum “Web3, AI and Quantum Computing (WAIQ): Challenges and Opportunities for Innovators, Legal Professionals and Other Curious Minds”, held this week at Harvard Law School and the Harvard Innovation Lab in Boston, marked a turning point in … Read more
The new General-Purpose Artificial Intelligence Code of Practice marks a turning point in the effective implementation of the Artificial Intelligence Act (AI Act) in the European Union. After months of speculation about the implementation timeline and feasibility of the planned measures, the publication of this document by the European Commission is a key step in … Read more
“World Intangible Investment Highlights 2025”, the latest report by the World Intellectual Property Organization (WIPO), confirms a structural shift in the global economy: since 2008, investment in intangible assets, such as software, R&D, brands and data, has grown almost four times faster than investment in physical assets. The United States leads in absolute terms, with … Read more
Managing Intellectual Property (MIP), a leading global publication in the area of intellectual property, published the results of its IP Stars 2025 ranking, once again recognising PONS IP as one of the top firms in Spain. In this edition, our firm achieved the highest rating–Tier 1–in the Trademark category, as well as maintained its prominent … Read more
PONS IP, a global consulting firm specialising in intellectual property, has taken stock of the first half of 2025, which was packed with an intense schedule of activities at the main international professional forums and meetings in the sector. The team from the PONS IP International Department participated directly in nine international meetings held in … Read more
Fundación PONS hosted a new edition of the Innovators Forum this morning under the slogan “Biotechnological Innovation: Science with Impact”. The meeting, organised by PONS IP in collaboration with ASEBIO, is part of the activities of the European Scale Lab project, funded by the European Community through the Community of Madrid, and brought together nearly … Read more
The emergence of artificial intelligence (AI) in the creative scope is transforming the way cultural and artistic content is envisaged, produced and distributed. From music and literature to film and visual arts, AI-based tools have opened up new possibilities, but also entail significant copyright challenges. The emergence of AI in the creative sector has marked … Read more
By Luis Ignacio Vicente, Strategic Counsel at PONS IP A few days ago, the European Commission published its strategy to make the European Union the best place in the world to create, scale up and consolidate technology companies. This document is aligned with the diagnosis and recommendations contained in the reports on this subject coordinated … Read more
PONS IP has once again been recognised as one of the world’s leading intellectual property consulting firms by IAM Patent 1000 – The World’s Leading Patent Professionals, consolidating its position as a leading firm in patent processing services in Spain, Europe and Latin America. The 2025 edition highlights PONS IP as “a leading centre in … Read more
PONS IP, a global consulting firm specialising in intellectual property services, has given a positive assessment following the official closing of the INTA 2025 Annual Meeting, held in San Diego (California), which has established itself as the leading global forum for professionals in the field of trademarks and intellectual property. With more than 10,000 attendees … Read more
The city of Palencia has become the epicentre of innovation and technological development with the first edition of Innovaday, a key event for promoting digitisation and technological transformation in the province. More than 100 professionals from the business and technology sectors gathered today at the Teatro Principal in Palencia to share knowledge, experiences and explore … Read more
La Nave in Madrid hosted a new edition of the Metaworld Congress this week, one of the leading events on innovation and technology in Spain. Nuria Marcos, General Manager of PONS IP, participated as a speaker in the round table discussion focused on the legal challenges of the new digital economy. Over two days, the … Read more
PONS IP consolidates its role as an international leader in the field of intellectual property asset management with its prominent participation in the upcoming INTA 2025 Annual Meeting to be held from 17 to 21 May in San Diego, California. This meeting, considered the most important global event for trademark and intellectual property professionals, will … Read more
Ahead of World Intellectual Property Day on 26 April, the intellectual property consulting firm PONS IP has brought together professionals from the legal sector, the music industry and the arts at its foundation headquarters to address the challenges posed by the emergence of artificial intelligence (AI) in the protection of copyright in music. According to … Read more
The European Patent Office (EPO) recently published its traditional annual patent index showing European patent statistics for 2024. It is interesting to make an exhaustive analysis of these data, which are an indisputable indicator of the state and evolution of innovative activity, not only from Europe, but from the rest of the world. These statistics … Read more
PONS IP, a global consulting firm specialising in intellectual property services, has announced the launch, together with the Community of Madrid (CM), of Scale Lab, an accompaniment programme aimed at promoting the growth and competitiveness of the more than 2,500 technology startups identified in the region, thus creating an environment conducive to scaling up their … Read more
PONS IP joins as a member of DigitalES, the Spanish Association for Digitalisation, which brings together the main companies in the telecommunications, technology and digital innovation sector in Spain. From DigitalES, the consultancy firm will promote the role of industrial property as a lever towards the shared objective of advancing the digital transformation of the … Read more
Málaga has once again become the epicentre of innovation with the celebration of the 14th edition of Feria Transfiere, the main forum for knowledge and technology transfer in Spain. With more than 500 participating companies and institutions as well as representatives from over 40 countries, the event has become a firm fixture in the R&D&I … Read more
Globalisation and digitalisation are changing economic and social dynamics, thus positioning knowledge and technology transfer as the key tool for promoting innovation. Ensuring that research projects and technological developments materialise and can have a real impact is essential. Knowledge and technology transfer is a multi-directional collaborative process where knowledge generation centres, experts and scientists increase … Read more
The protection of Intellectual Property (IP) has become a strategic pillar for the fashion and cosmetics sector. This was reflected at the 2nd International Congress on Intellectual Property and Advertising in Fashion and Cosmetics, held on 7 March, where PONS IP participated in a round table discussion that brought together leading legal experts from the … Read more
With the issuance of CONPES 4144 of 14 February 2025, it cannot be denied that the National Council for Economic and Social Policy has successfully carried out in-depth research, well supported by studies on the impact of artificial intelligence (AI) in different national spheres, and that on this basis it has formulated the National Artificial … Read more
PONS IP, a global consulting firm specialising in Intellectual Property, has announced the launch of a new section on its website, called “Intellectual Property Case Law”. This section is a space for reflection and analysis of some of the key national and international judgements related to the areas of practice in trademarks, designs, patents, new … Read more
Design not only defines the appearance of a product, but also shapes the user’s experience and strengthens business competitiveness. The protection of design, the construction of a brand identity and the importance of registration as a key tool for differentiation were the focus of “Design: Creation, Strategy and Regulation”, an event organised by PONS IP … Read more
By Luis Ignacio Vicente, Strategic Counsel at PONS IP and Begoña Otero, Legal Expert & Knowledge Architect, Affiliated Research Fellow Max Planck Institute for Innovation & Competition. Research Fellow TheGovLab. In today’s dizzying scene, where artificial intelligence and digitisation are developing at great speed, global dynamics are marked by competitive strategies and disruptive technological development. … Read more
By Ana Herrera, Director of Patents, Technological Development and Innovation, and Luis Ignacio Vicente, Strategic Advisor at PONS IP The Spanish Patent and Trademark Office (SPTO) has recently published its provisional statistics for the year 2024 on the filing of patent applications, utility models, designs and supplementary protection certificates, among others. According to this published … Read more
The Mobile World Congress (MWC), the most important global event in the mobile telephony and communications sector, will take place in Barcelona this year from 3 to 6 March 2025. In view of the importance and volume of technological innovations to be presented, the Commercial Section of the Court of First Instance of Barcelona and … Read more
PONS IP once again stands out in the 2024 edition of the WTR 1000 -World’s Leading Trademark Professionals-, the main ranking of reference in the industrial property sector worldwide. Every year, this prestigious list recognises the leading companies and their top professionals in this field in the world’s most relevant markets. In this latest edition, … Read more
Although Regulation EU 2024/1689 on Artificial Intelligence (hereinafter RAI, or the Regulation) will generally enter into effect on 2 August 2026, we must mark several key dates on the calendar that affect the applicability of certain obligations. One of those “save-the-dates” will arrive in a few days, specifically on 2 February. In accordance with Art. … Read more
Revitalising a trademark in the market through rebranding is an effective marketing strategy. Cases such as Instagram, YouTube, Burger King, Apple, and others have been able to efficiently navigate these transitions. To ensure long-term viability, however, it is important to execute this transition together with a solid strategy or legal assistance, especially in the trademark … Read more
PONS IP, a global consulting firm specialising in intellectual property, held a conference at the headquarters of the PONS Foundation where innovation, purpose and intellectual property were the main protagonists thanks to the participation of three of the leading Spanish companies in this field: Fractus, Matteco and Veganic Nature. Luis Ignacio Vicente, Strategic Advisor at … Read more
Today, globalisation has a profound impact on the mass consumption of products and the immediacy with which consumers want to access them. Global access to international markets and the great boom in e-commerce have enabled products and trademarks from different countries to reach new markets, creating new development opportunities for trademarks, but also a favourable … Read more
In a challenging and increasingly competitive context, PONS IP has demonstrated its strength as a leading company in the intellectual property services sector both in Spain and among European Union countries for yet another year. According to European Trademark Office (EUIPO) publications from 1996 to 2024, our intellectual property consulting firm holds the top spot … Read more
In 2022, the year ChatGPT was launched, “artificial intelligence” was Fundeu’s term of the year. Attention, because in 2023 the word of the year was “polarisation”. Well, a sort of amalgam of the two is what we have observed in the reactions – some angry, some celebratory – to the judgement issued by the New … Read more
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