Category: Brands

China’s new Trademark Law: what businesses need to review ahead of 2027

An analysis by PONS IP’s Trademark Department identifies the key implications of the reform for companies’ portfolios, protection strategies and business operations in China China is preparing a significant overhaul of its trademark system. The new Trademark Law, which will...

14 October 2026

From Madrid to Barcelona: the Master’s Programme That Has Trained Generations of IP Professionals Launches an International Edition

The 21st edition in Madrid and the launch of the first international edition in Barcelona mark a new chapter for a programme that has already trained more than 400 professionals and is expanding its global reach this year through a...

261001_Icex workshop propiedad intelectual_098.jpg

1 October 2026

Madrid Brings Together Intellectual Property, Finance and Innovation to Unlock the Value of Intangible Assets

The workshop organised by the International Trademark Association (INTA), in collaboration with the Spanish Patent and Trademark Office (OEPM), highlighted the strategic role of trade marks, patents and designs as drivers of investment, growth and competitiveness. The growing importance of...

4 September 2026

Deepfakes, Transparency and the AI Act: Why the EU’s New Code of Practice Matters for Every Business

By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of...

4 September 2026

Your Company Owns an Asset That Banks Still Refuse to Accept as Collateral. Europe Wants to Change That

Patents, designs and trade marks underpin almost half of Europe’s GDP, yet they still carry little weight when companies seek financing. Brussels wants to reverse this situation, and businesses should start preparing now. By Manuel Campanero Carrasco, Economist. Director of...

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Category: Brands

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