IP News
Category: Brands
Recent news
Revitalising a trademark in the market through rebranding is an effective marketing strategy. Cases such as Instagram, YouTube, Burger King, Apple, and others have been able to efficiently navigate these transitions. To ensure long-term viability, however, it is important to...
Today, globalisation has a profound impact on the mass consumption of products and the immediacy with which consumers want to access them. Global access to international markets and the great boom in e-commerce have enabled products and trademarks from different...
In a challenging and increasingly competitive context, PONS IP has demonstrated its strength as a leading company in the intellectual property services sector both in Spain and among European Union countries for yet another year. According to European Trademark Office...
In a “fragmented” market, with increasingly similar products and services, differentiating yourself from the competition and standing out in the market is the goal of any organisation. The consumer’s perception of the quality of products or services, their reliability and...
The event brought together marketing and branding experts to explore how brand collaborations can drive growth and relevance in a constantly evolving market. Telefónica’s Diagonal One Tower hosted a new edition of the Branding Observatory, a benchmark event for marketing...
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