Category: Brands

Deepfakes, Transparency and the AI Act: Why the EU’s New Code of Practice Matters for Every Business

By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of...

4 September 2026

Your Company Owns an Asset That Banks Still Refuse to Accept as Collateral. Europe Wants to Change That

Patents, designs and trade marks underpin almost half of Europe’s GDP, yet they still carry little weight when companies seek financing. Brussels wants to reverse this situation, and businesses should start preparing now. By Manuel Campanero Carrasco, Economist. Director of...

9 July 2026

PONS IP reinforces the defence of the Bullpadel trade mark before the EU General Court

The General Court annuls the EUIPO decision after finding an error in the global assessment of the likelihood of confusion between the BLUE PADEL and Bullpadel marks, as it failed to properly take into account that some of the goods...

6 July 2026

PONS IP secures a favourable ruling from the General Court of the EU in a dispute concerning the protection of the figurative “V” trade mark in the vaping sector

The judgment of 11 March 2026 (Case T‑62/25, V VENILO) provides important guidance on the assessment of distinctiveness and similarity in figurative trade marks composed of letters. The General Court confirmed the existence of a likelihood of confusion in relation...

25 June 2026

PONS IP reaffirms its leadership in Trademarks with top-tier ranking in “IP Stars 2026”

PONS IP has achieved the highest recognition for its trademark advisory and management services in the IP Stars 2026 ranking. In Patents, it consolidates its positioning and reinforces its European leadership in the strategic management of intangible assets, as well...

NEWSLETTER

All the IP News

in your e-mail

Find out all the latest information on IP to boost the development of your organisation.

Subscribe to our bimonthly newsletter

YES, I ACCEPT that PONS IP can send me commercial communications via email, or equivalent electronic means.

I DO NOT ACCEPT that PONS IP can send me commercial communications via email, or equivalent electronic means.

In compliance with the provisions of the GDPR, the following is informed: Controller: PONS IP, S.A. (A-28750891). Purposes: send of electronic marketing communications related to the activities and services offered by PONS IP. Legitimation: Consent of the interested party [art. 6.1.a) GDPR]. Rights: Access, rectify, delete, limit, or oppose the treatment, request portability and revoke the consent given by sending an email to rgpd@ponsip.com, including as a reference "EXERCISE OF RIGHTS". More information.

Category: Brands

Recent news

Categories