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Deepfakes, Transparency and the AI Act: Why the EU’s New Code of Practice Matters for Every Business

By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of events that never happened, these technologies are transforming online communication at an unprecedented limit. While … Read more

Your Company Owns an Asset That Banks Still Refuse to Accept as Collateral. Europe Wants to Change That

Patents, designs and trade marks underpin almost half of Europe’s GDP, yet they still carry little weight when companies seek financing. Brussels wants to reverse this situation, and businesses should start preparing now. By Manuel Campanero Carrasco, Economist. Director of PONS IP Andalucía There is one figure in the latest European Union Intellectual Property Office … Read more