IP News
Category: Intangible Assets Management
Recent news
The 21st edition in Madrid and the launch of the first international edition in Barcelona mark a new chapter for a programme that has already trained more than 400 professionals and is expanding its global reach this year through a...
The workshop organised by the International Trademark Association (INTA), in collaboration with the Spanish Patent and Trademark Office (OEPM), highlighted the strategic role of trade marks, patents and designs as drivers of investment, growth and competitiveness. The growing importance of...
Europe retains a strong position, while Spain keeps Barcelona and Madrid among the world’s top 100 innovation clusters. The challenge now is to transform more scientific knowledge into patents, technology transfer and scalable companies. Global innovation is regaining momentum, but...
Luis Ignacio Vicente del Olmo, Strategic Advisor at PONS IP Those without vision tend to confuse R&D with innovation. In Spain, we sometimes treat the two concepts as interchangeable, when in practice they are distinct activities that require different skill...
By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of...
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