PONS IP, the global consulting firm specialising in intellectual property, has boosted its international agenda during the second half of the year by participating in four high-level meetings in Europe, Asia and the United States in which it has highlighted the importance of intangible assets derived from new technologies and Artificial Intelligence.

Luis Ignacio Vicente, Strategic Counselor at PONS IP, was invited to the EUIPO Observatory Plenary Meeting which brought together representatives of the EU Member States, the European Parliament and various services of the European Commission, as well as representatives from the private sector, civil society and international organisations.

During the session, the Strategic Counselor was able to provide PONS IP’s vision on AI by analysing its impact on the field of intellectual property rights and companies, together with proposals and activities with the aim of achieving greater legal certainty and public-private collaboration to strengthen the regulatory framework within this sector of IP rights.

In addition, Isabel Cortés, Director of Projects and Institutional Relations, participated in the IP policy dialogue organised by INTA in Vienna. Throughout the session, the conversation revolved around the challenges posed by the growing presence of digital products and virtual goods. In this regard, they addressed the challenge for trademarks as class 09 encompasses so many products.

AIPPI World Congress

In Asia, Jialin Chen, International Business Development Consultant, attended the 2024 AIPPI World Congress in Hangzhou. Keeping her finger on the pulse of PONS IP clients and expanding her professional network, she participated in sessions and workshops focusing on current issues such as IP examination and protection in China, developments in patent infringement litigation and the impact of Artificial Intelligence on the creation and use of trademarks in the pharmaceutical sector.

AIPLA Annual Meeting

Gaylor National Resort and Convention Center in National Harbor, Maryland, was the venue for the AIPLA Annual Meeting, a meeting that has become essential for IP professionals in the US market. Guillermo Criado, Director of International Business Development at PONS IP, participated in the Committee’s working meetings over the three days of the meeting.

During his participation in Maryland, Criado has strengthened the network of PONS IP correspondents by mediating in the collaboration with IP professionals from all over the world.  The focus of the meetings this year was on both current issues in the intellectual property field as well as developments on the Unified Patent Court, trademark counterfeiting enforcement, march-in rights under the Bayh-Dole Act, copyright, Web and social media scraping, harmonisation of the Design Patent Act and relevant patent litigation cases.