Today, globalisation has a profound impact on the mass consumption of products and the immediacy with which consumers want to access them. Global access to international markets and the great boom in e-commerce have enabled products and trademarks from different countries to reach new markets, creating new development opportunities for trademarks, but also a favourable environment for the emergence of counterfeits.
Counterfeits of all types of products is the greatest threat to organisations and companies, potentially having a negative impact on a country’s economy.
Negative consequences not only affect financial results, but also have a direct impact on trademark reputation, which may entail a loss of consumer confidence.
According to EU data, the fashion, cosmetics, toy and sports industries are among those most affected by product counterfeits. 6.8% of imports into the European Union are counterfeit products. This represents a loss of 200,000 jobs throughout Europe, 15,000 of them in Spain.
In economic terms, based on the conclusions of the study published by the European Union Intellectual Property Office (EUIPO), which analyses the economic impact of counterfeits, annual losses to industries in Europe exceed 16 billion euros. This means that the fashion industry will cover losses of €12 billion/year in sales, the cosmetics industry €3 billion/year, the toy industry €1 billion/year and the sports industry €850 million/year.
How to stop the marketing of counterfeit products?
To prevent counterfeits, it is important to know and implement solutions and tools that guarantee exclusive rights and secure access of products to the market.
Alerta Aduanera is PONS IP’s solution to combat any threat of product fraud or counterfeiting. We work closely with Supervisory Authorities and Agencies, allowing you to protect your product against counterfeits worldwide.
This solution makes it possible to control the entry/exit of counterfeit items that threaten your product, sounding an alert about suspicious cases that are detected or anomalies that arise. Thanks to our IP experts and the support of our network of associates, partners and correspondents, we carry out a comprehensive surveillance process, responding legally to any identified crime.
Download this GUIDE and find out how to avoid risks to consumer health and safety, protecting sales and trademark reputation.
