Category: Intangible Assets Management

Deepfakes, Transparency and the AI Act: Why the EU’s New Code of Practice Matters for Every Business

By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of...

4 September 2026

Your Company Owns an Asset That Banks Still Refuse to Accept as Collateral. Europe Wants to Change That

Patents, designs and trade marks underpin almost half of Europe’s GDP, yet they still carry little weight when companies seek financing. Brussels wants to reverse this situation, and businesses should start preparing now. By Manuel Campanero Carrasco, Economist. Director of...

8 July 2026

Investment in the intangible economy is on the rise: 10 trillion dollars by 2025, according to WIPO

Investment in intangible assets has grown more than three times faster than investment in physical assets since 2008, according to WIPO’s latest report The global economy has reached a historic turning point. For the first time, investment in intangible assets...

10 March 2026

Buffett’s most valuable legacy: lasting competitive advantages

Boards of directors often focus on innovation, growth and competitive advantage. Much less attention is paid to Intellectual Property, or IP. And yet, it is abundantly clear that IP has a significant economic impact and is key to strategic positioning....

22 August 2024

Luis Ignacio Vicente and Guillermo Criado shine as global leaders in intangible asset management at the 2024 edition of the World’s Leading IP Strategists

Luis Ignacio Vicente, Strategic Advisor, and Guillermo Criado, Director of International Business Development, have been included among the three hundred most influential professionals in the world in IAM’s Strategy 300 Global Leaders. Since 2009, this prestigious ranking has been choosing...

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Category: Intangible Assets Management

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