PONS IP

The term deepfake has been growing in significance over the past few years. This refers to an artificial intelligence (AI) technique that makes it possible to edit videos of actual people that are actually nothing more than fake images of such people. The actual person and a virtual reality that identifies with that person but … Read more

Patent protection for inventions involving living beings or their components is highly controversial. Among other reasons, this is due to the bioethical implications involved in granting a holder an exclusive exploitation right over something that actually already exists in nature and that may even belong to the subject from which the biological sample that gave … Read more

Two lawyers from PONS IP, a global company specializing in Intellectual Property, have been featured in the long-awaited 2022 Best Lawyers in Spain™. Our Counsel José Carlos Erdozain has been selected as Best Lawyer in Intellectual Property Law, while Jean Devaureix has been recognized in the Litigation category. Both have been acknowledged as the best … Read more

It is now official. Isabel Cortés, International Legal Affairs at PONS IP, has been appointed vice-chair of the Harmonization of Trademark Law and Practice Committee of the International Trademark Association (INTA), the world’s leading global association of professionals which represents more than 6,500 organizations from 184 countries and 34,000 trademark professionals worldwide. This way, Isabel … Read more

Technologies such as IoT, artificial intelligence or 5G have strongly burst into the economy and created opportunities for an industry that, in the near future, will be based on the management of non-personal data as one of the main growth assets of these companies. In this timely context, Tecniberia, in collaboration with PONS IP, held … Read more