PONS IP, a global consulting firm specialising in intellectual property, has launched Due Diligence PONS IP, an online self-diagnosis solution for intellectual property and data assets that was created with the aim of strengthening the protection of innovation and the market position in the business sector. This new launch occurs within the framework of PONS IP’s commitment to expanding the portfolio of valuable intellectual property services, which follows the creation of a new “Technological Innovation Consulting” area, made up of professionals specialised in digital law, economics, the scientific field and industrial property.

Thanks to Due Diligence PONS IP, companies will be able to determine the current status of their trademark, patent and design portfolio, as well as their policies on data management and trade secrets through five possible paths of analysis and a customised assessment system available on the consulting firm’s website. The solution obtains both overall results and individualised results by specific areas of activity.

Some of the main advantages of Due Diligence PONS IP include its ease of use and free access, and the immediacy of results. Companies can receive and download a comprehensive analysis of their intangible asset portfolio in real time and a report is available that allows them to detect possible areas of improvement regarding the status of their innovation management, with a numerical scale to make it easier to use and understand.

Nuria Marcos, General Manager of PONS IP, noted after the launch that “it is clear that intellectual property represents an essential value for the development of innovation and the economic growth of companies. Therefore, knowing whether this management is correct is key to strategic decision-making and business development. This solution will allow us to help our clients and collaborators mitigate legal risks and improve strategic decision-making for organisations in terms of their most valuable assets,” concluded the head of the IP consulting firm.