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Luis Ignacio Vicente del Olmo, Strategic Advisor at PONS IP Those without vision tend to confuse R&D with innovation. In Spain, we sometimes treat the two concepts as interchangeable, when in practice they are distinct activities that require different skill...
by Jose Carlos Erdozain, Of Counsel PONS IP Phenomena such as Mary of Gold (Finding Me Again has surpassed 4 million streams on Spotify alone) or Breaking Rust (an AI-generated country music project whose track Walk My Walk has accumulated...
By Isabel Cortés. Head of Institutional Projects and Relations. Trademark Attorney PONS IP The rapid growth of generative artificial intelligence has changed how digital content is created, shared and consumed. From AI-generated images and synthetic voices to highly realistic videos of...
Patents, designs and trade marks underpin almost half of Europe’s GDP, yet they still carry little weight when companies seek financing. Brussels wants to reverse this situation, and businesses should start preparing now. By Manuel Campanero Carrasco, Economist. Director of...
The PONS IP professionals have been recognised for the third consecutive year in the IAM Strategy 300: The World’s Leading IP Strategists 2026, one of the most prestigious international rankings dedicated to strategic intellectual property management. PONS IP has strengthened...
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