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In an increasingly technological world, preparing craft and traditional products is especially valuable and relevant for those aiming to find authenticity. Furthermore, industrial products seek to differentiate themselves through innovation, sustainability and certifications that guarantee quality and origin, turning them...
Sofía Ruiz de la Viuda, Intellectual Property, AI, and Software Consultant at PONS IP We all remember the 2D “drawing” depictions that emerged before the summer, where by providing a photo to the ChatGPT image generator, it turned us into...
PONS IP, a global intellectual property consulting firm, together with BIOVEGEN, the Technology Platform for Plant Biotechnology, held a conference entitled “The strategic value of IP in technology transactions in the agri-food sector,” which brought together more than 70 professionals...
At PONS IP, Nuria Marcos is leading a quiet revolution: turning the protection of trademarks, patents and ideas into the driving force that will position Spain at the forefront of the digital economy and artificial intelligence. As General Manager of...
The 20th edition of the Master’s Programme in Intellectual Property and Technological Innovation, promoted by PONS Business School in collaboration with ISDE, has begun the 2025-2026 academic year with a notable international presence. The programme brings together 34 students from...
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