In an increasingly technological world, preparing craft and traditional products is especially valuable and relevant for those aiming to find authenticity.
Furthermore, industrial products seek to differentiate themselves through innovation, sustainability and certifications that guarantee quality and origin, turning them into strategic allies for sectors competing in global markets.
It is within this context that Protected Geographical Indications (PGIs) have been established as a mark of excellence that guarantees quality, authenticity and origin, boosting the local economy and strengthening the reputation of the products in global markets.
Protection starts at its origin
The European Union protects and promotes the growth of products that originate from a certain and specific location in all member states. It does so through action plans that strengthen the international protection and promotion of products.
During 2023, agri-food products with PGI in the European Union reached an estimated value of 80 billion euros, while these products grew by 26% in Spain, exceeding 3 billion euros. The positive impact of this protection system can be clearly seen in emblematic products including wine, olive oil or meat products.
New developments: extended protection
As of 1 December 2025, the European Regulation extends the protection of PGIs beyond the food sector to include craft and industrial products. This means that producer groups can start registering and protecting the name of their products as Protected Geographical Indications (PGIs) driven by their value and authenticity, and strengthening their reputation.
In this regard, sectors such as Talavera pottery, La Granja glass or Béjar textiles can benefit from a protection system for their products under a legal framework that is unified throughout the EU.
Strategic advantages for companies
- Mark of quality and authenticity that sets them apart in saturated markets.
- International recognition and access to new markets.
- Legal protection against imitations and unfair competition.
- Drive sustainability and cultural preservation.
How to obtain a PGI or GICIP
The process requires a specification that justifies the geographical link, defines quality parameters and highlights the uniqueness of the product. Meticulous and strategic management is key to ensuring a successful application.
