PONS IP, a global intellectual property consulting firm, has once again consolidated its position as a leader in the World’s Leading Trademark Professionals (WTR 1000), which in its 2026 edition highlighted both its corporate excellence in the areas of strategy, registration and litigation, as well as the performance of three of its professionals in Spain and Colombia.
An expert team and a global vision that makes the difference
The publication points out that PONS IP “is a national leader in trademark and intellectual property protection and has been fundamental in the defence of intangible rights”, highlighting the combination of legal rigour and strategic vision that characterises the work of the consulting firm in an increasingly competitive environment. In this regard, the WTR analysis team highlights PONS IP’s corporate positioning, stating that “the intellectual property consulting firm is now a true benchmark in Spain, with a team of extraordinary professionals who are not only experts in trademark practice in Spain, but also deeply familiar with regulations throughout South America. Efficient, professional and fast, they have always made the collaboration smooth and reliable, enabling informed decisions to be made.”
On an individual level, the WTR 1000 ranking includes Isabel Cortés Martínez, lawyer specialising in trademark and head of Institutional Projects and Relations at PONS IP, whose technical approach, proactivity and strategic vision, as well as her legal and academic background, have once again been particularly valued by clients. The editorial states that they are “impressed by their ability to anticipate key needs and provide the necessary information even before it is requested, making collaboration exceptionally smooth and efficient.”
Likewise, Guillermo Criado, Director of International Business Development at PONS IP, adds a new recognition as one of the most complete specialists on the trademark scene. The publication highlights his role as an “architect” of intellectual property strategy, as well as his extensive international experience advising sectors such as telecommunications, IT and media. His ability to handle complex disputes with precision and a cross-border focus establishes him as one of the most influential professionals in the IP field.
Regional leadership in Latam: new recognition for the Bogota office
The PONS IP office in Colombia is once again among the most outstanding in the ranking, along with its top representative, Juan Camilo Amaya, lawyer specialising in intellectual property and assistant director of the PONS IP office in Colombia. World Trademark Review describes Amaya as “a great professional and leader”, highlighting his ability to advise domestic and foreign companies on protecting their intangible assets through solutions that anticipate legal and commercial challenges. His work reinforces the positioning of PONS IP as a strategic consulting firm between Europe and Latin America.
With these three distinctions, PONS IP reaffirms its leadership in trademark strategy, protection and defence, reinforcing its role as a benchmark consulting firm in the intellectual property ecosystem on both sides of the Atlantic.
