IP News
Category: Brands
Recent news
After a first half of the year marked by a prominent presence in the main international forums, PONS IP has kept up the momentum during the second half of the year with its participation in several of the main meetings...
In an increasingly technological world, preparing craft and traditional products is especially valuable and relevant for those aiming to find authenticity. Furthermore, industrial products seek to differentiate themselves through innovation, sustainability and certifications that guarantee quality and origin, turning them...
From the 26th to the 28th of November, Barcelona became the European epicentre of Industrial Property for the 3rd European Forum on Industrial Property held by ANDEMA (Association for the Defence of Brands), with the support of The Spanish Patent...
Pablo López Ronda joins the consulting firm as Area Director, while Ana Teresa Barreto will take on the role of Assistant Director of Trademarks & Brand Intelligence at PONS IP. PONS IP, a leading global consulting firm in intellectual property...
Revitalising a trademark in the market through rebranding is an effective marketing strategy. Cases such as Instagram, YouTube, Burger King, Apple, and others have been able to efficiently navigate these transitions. To ensure long-term viability, however, it is important to...
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