PONS IP and GfK Spain launch Insightia, a new intelligence system for strategic brand management
PONS IP, a global consulting firm specialising in Intellectual Property, and GfK Spain, a market research consulting firm with over 50 years’ experience in the Spanish market, have announced the launch of Insightia, a pioneering solution on the market that integrates legal protection and market intelligence across all stages of the brand lifecycle. Competitive pressure … Read more