“Italian Brainrot” as a distinctive sign: Can it be registered as a trademark?
In early 2025, a trend took social media by storm, particularly on TikTok. This phenomenon, known as Italian Brainrot, is based on the creation of unique characters that combine absurd humour, a distinctive aesthetic and AI-generated content. Thus, animals and objects with surrealist features are created, i.e., extravagant and fantastical characters. This gave rise to … Read more