In 2025, PONS IP consolidated its leading position in the Spanish intellectual property market by topping the ranking of the largest Spanish companies in the sector in terms of the volume of trademark applications published by the Spanish Patent and Trademark Office (OEPM) and the European Union Intellectual Property Office (EUIPO). With a portfolio combining national and European Union trademarks, PONS IP reinforced its role as a trusted partner for companies seeking to protect, defend and scale their distinctive signs in both Spain and the EU with nearly two thousand applications.
The sector analysis, published for the first time in Spain by the financial newspaper Cinco Días based on applications published between 1 January and 31 December 2025, excluding withdrawn or rejected applications, highlights in its analysis the growing “professionalisation” of the market and the strategic weight of consulting firms capable of integrating processing, monitoring and defence with national and pan-European reach, an orientation that PONS IP has made part of its corporate DNA.
During the period analysed, PONS IP achieved 1,752 applications published between both tracks —892 in Spain and 860 in the European Union— representing a share of around 10% of the total number of files represented by agencies, consulting firms or law firms in the sector, totalling about 18,000 protected distinctive signs. This balance between the OEPM and EUIPO attests to the IP consulting firm’s ability to design strategies that combine a local approach with an international outlook, from feasibility analysis and preliminary consulting to the strategy for registration, monitoring, defence and enforcement of intangible assets in companies’ trademark portfolios.
At the same time, market behaviour in terms of representation showed an almost equal distribution in 2025: 51.41% of applications published in Spain and 48.59% in the EU. This pattern confirms that portfolio governance and registration planning—national, European or combined—have been integrated into companies’ agendas as levers for growth, internationalisation and the defence of their trademark assets.
The dynamic nature of the exercise is in line with the recent publication by the OEPM and EUIPO, which certified a shared record of applications for intellectual property rights in 2025, consolidating the trend towards greater use of IP rights by the Spanish business community.
