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THE DIFFERENCE BETWEEN TRADEMARK AND TRADE NAME

THE DIFFERENCE BETWEEN TRADEMARK AND TRADE NAME

Why do people say ‘trade name’ when, in fact, they mean ‘trademark’? When business people want to register a distinctive sign for building or expanding their corporate image, they come across terms like ‘trademark‘ and ‘trade name‘ that are often used as synonyms in the everyday language. I usually explain that a trade name is … Read more