PONS IP completed its participation in the Annual Meeting of the International Trademark Association (INTA) 2026, held from 2 to 6 May in London, further cementing its position as a leading consulting firm in the global discussion on Industrial and Intellectual Property. The event, which is the sector\u2019s leading international forum, brought together around 9,500 professionals from over 140 jurisdictions, against a backdrop of rapid technological advances and the review of regulatory frameworks affecting intangible assets.<\/p>\n\n\n\n
Over the course of five days, the 2026 edition addressed some of the key challenges facing IP on a global scale, such as developments in trademark law, the impact of artificial intelligence and emerging technologies, the international protection of intangible assets, data governance, and models for creating and monetising value linked to innovation.<\/p>\n\n\n\n
Once again, PONS IP attended this year’s INTA with a large delegation comprising seven professionals and a packed schedule focused on institutional engagement, trend analysis and strengthening strategic relationships. The consulting firm\u2019s representation was led by Isabel Cort\u00e9s, Director of Institutional Projects, and Guillermo Criado, Director of International Business Development, both of whom hold strategic roles within INTA\u2019s own organisation.<\/p>\n\n\n\n
At the institutional and policy level, Isabel Cort\u00e9s participated in several work seminars led by the Famous and Well\u2011Known Marks committee, one of INTA’s leading bodies in defining the criteria and policies relating to the protection of well-known and renowned trademarks. Her participation meant that PONS IP was able to contribute to the analysis of legislative and regulatory developments in different jurisdictions, focusing on regulatory consistency and legal certainty for companies operating internationally.<\/p>\n\n\n\n
For his part, Guillermo Criado has served as a member of the INTA Bulletin Correspondents Pool, providing regulatory follow-up, legal analysis and commentary on current affairs to the INTA Bulletin, the sector\u2019s leading publication. Through this role, PONS IP strengthens its involvement in disseminating specialised knowledge and the international legal debate.<\/p>\n\n\n\n