{"id":23067,"date":"2024-10-14T11:25:10","date_gmt":"2024-10-14T11:25:10","guid":{"rendered":"https:\/\/ponsip.com\/?p=23067"},"modified":"2025-06-03T13:52:04","modified_gmt":"2025-06-03T13:52:04","slug":"pons-ip-turns-intangible-assets-into-the-focus-at-startup-ole-in-salamanca","status":"publish","type":"post","link":"https:\/\/ponsip.com\/en\/ip-news\/news\/pons-ip-turns-intangible-assets-into-the-focus-at-startup-ole-in-salamanca\/","title":{"rendered":"PONS IP turns intangible assets into the focus at StartUp OL\u00c9 in Salamanca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PONS IP, a global consulting firm specialising in intellectual property, participated as a guest consulting firm at StartUp Ol\u00e9, a leading event in Spain for the entrepreneurial ecosystem, innovation and venture capital. This event celebrated its eleventh edition, bringing together more than 150 investors, 700 speakers and more than 3,000 professionals who established Salamanca as the world capital of entrepreneurship and technological innovation during this week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following their participation in the first Startup OL\u00c9 in Marbella, PONS IP\u2019s Strategic Advisor, Luis Ignacio Vicente del Olmo, and its Sales Manager, Roc\u00edo Peris, repeated their experience in this forum, which aimed at taking startups to the next level, highlighting the value of intangible assets for companies when it comes to growing in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luis Ignacio Vicente moderated the round table discussion titled \u201cGrowth Strategy for entrepreneurs: How to move up successfully\u201d. Together with the sector\u2019s leading experts, they set the foundations for building a correct strategy to manage companies\u2019 intangible assets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"274\" src=\"https:\/\/ponsip.com\/wp-content\/uploads\/2024\/10\/StartupOle_LuisIgnacio-web-300x274.jpeg\" alt=\"\" class=\"wp-image-23026\" srcset=\"https:\/\/ponsip.com\/wp-content\/uploads\/2024\/10\/StartupOle_LuisIgnacio-web-300x274.jpeg 300w, https:\/\/ponsip.com\/wp-content\/uploads\/2024\/10\/StartupOle_LuisIgnacio-web-768x701.jpeg 768w, https:\/\/ponsip.com\/wp-content\/uploads\/2024\/10\/StartupOle_LuisIgnacio-web.jpeg 923w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In view of the importance of applying new digital technologies as a tool, PONS IP\u2019s Strategic Advisor recalled that it is also critical to grow by providing value to customers, seeking differentiation, operational efficiency, customer focus and a business model that supports this scaling. \u201cIn this context, it is necessary to properly manage the company\u2019s assets: starting with its brand (which is protected and allows internationalisation), and using the company\u2019s own knowledge which is the basis of its culture as well as the technology on which its products are based. To achieve this, there is no better way to manage these assets than through intellectual property rights\u201d, he concluded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roc\u00edo Peris, for her part, shared a pitch with the attendees in which she explained the services offered by the PONS IP intellectual property consulting firm. In a global and technological market that is constantly evolving, companies face the major challenge of protecting and managing the knowledge and innovations they generate. \u201cAt PONS IP we are allies of innovation and research,\u201d she stated. Intangible assets are not an expense for companies, but an investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PONS IP, a global consulting firm specialising in intellectual property, participated as a guest consulting firm at StartUp Ol\u00e9, a leading event in Spain for the entrepreneurial ecosystem, innovation and venture capital. This event celebrated its eleventh edition, bringing together more than 150 investors, 700 speakers and more than 3,000 professionals who established Salamanca as &#8230; <a title=\"PONS IP turns intangible assets into the focus at StartUp OL\u00c9 in Salamanca\" class=\"read-more\" href=\"https:\/\/ponsip.com\/en\/ip-news\/news\/pons-ip-turns-intangible-assets-into-the-focus-at-startup-ole-in-salamanca\/\" aria-label=\"Read more about PONS IP turns intangible assets into the focus at StartUp OL\u00c9 in Salamanca\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":23007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-23067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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