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<\/figure><\/div>","protected":false},"excerpt":{"rendered":"The intellectual property consulting firm PONS IP has participated in the first Startup OL\u00c9 held in Marbella. Through the dual representation of the Strategic Counselor of PONS IP, Luis Ignacio Vicente, and the Sales Manager of PONS IP, Roc\u00edo Peris, they highlighted the importance of having a suitable protection of intangible assets by startups. <\/p>\n\n
The European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) have recently published a study that analyses the extent to which patents and trademarks can boost the success of European startup companies. Intangible assets and their protection are key to the evolution of a company. The study also reveals that 29% of European startup companies have registered IP rights, although there are significant differences depending on the industry sectors concerned. <\/p>\n\n
The event, held between 26-28 June, hosted different forums on cybersecurity, accelerators, impact, universities, investors and corporations. In this context, Luis Ignacio Vicente gave a pitch in which he recalled that startups that have a strong system of protection of intangible assets get more funding. <\/p>\n\n
The Strategic Counselor also shared his experience with Alberto Rodr\u00edguez, CMO of Media Value, at the round table \u2018Building trust in the digital era: service providers\u2019 moderated by Alberto C\u00e1rdenas, CEO of Healthgroup. Among the conclusions of the debate, Luis Ignacio Vicente stated that \u201cthanks to Intellectual Property we will generate, both in investors and potential customers, the trust needed to continue being committed to a new digital world based on Web3 technologies, Artificial Intelligence and Quantum Computing\u201d. <\/p>\n\n
On the other hand, the Sales Manager of PONS IP, Roc\u00edo Peris, developed a mentoring space for the emerging startups in attendance. Thus, highlighting the value of IP, she emphasised the conclusions of the EPO and EUIPO report stating that \u201cstartups that have intellectual property rights during their launch or in the early stages of growth are up to 10.2 times more likely to obtain funding\u201d. <\/p>\n\n
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